We provide discreet public relations and communication expertise to individuals, business, government and the not-for-profit sector.

We work on projects large and small, helping our clients to build profiles and communicate with their desired audience more effectively.  Audiences like customers, stakeholders, staff, communities and the public.

Our office is based in Townsville, however we service a catchment area extending to western Queensland and the east coast of Australia.

Led by founder Sharon Hoops who has more than 25 years’ business experience in both the private and government sectors, we are a small team with a vision to provide clients with unique, tailor-made public relations solutions, combined with a level of customer service that exceeds expectation.

Hoops PR is a professional member of the Public Relations Institute of Australia and the International Association for Public Participation.

We pride ourselves on client confidentiality and don’t request testimonials or feature our portfolio online. Please contact us directly for examples of our work.

Get in touch via email or call 0413 212 058 24 hours a day, 7 days a week.

Download our service brochure

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Hoops PR provides a broad range of public relations services ranging from straight-forward corporate communication tasks like e-newsletters, web content, annual reports and fact sheets; through to more complex and long-term public relations strategies.

Download our service brochure

We will get to know your business thoroughly, then work with your team to provide tailored solutions.

Our tool kit includes online and face-to-face surveys, building media profiles to improve brand awareness, conducting workshops and community forums, marketing brochures and printed information materials, even radio scripts.

We are also specialists in the social media space with founder Sharon Hoops having previously established some of the most innovative and ground breaking Facebook and Instagram pages in the country including Darwin International Airport, Road Report NT, and Port of Townsville.

And if you’re facing some challenging times in the PR space, we can help by using our in-depth understanding of the social and political landscape to repair reputation through carefully crafted communication plans.

  • Corporate Communication
  • Crisis and Issue Management
  • Engagement Strategy and Implementation
  • Media Engagement
  • Social Media
  • Workshop Facilitation
  • Writing services (annual reports, award submissions etc)
Workshop facilitation
Facilitators for community groups or workshops




Trees for Townsville

Trees for Townsville is a project we’ve designed to help us reach our target of being a carbon neutral business.  Most carbon neutral businesses pay an offset levy to achieve this (who gets that money anyway?), but we thought it would be smarter to recycle the goodwill and economic benefit through our own community.

In partnership with Conservation Volunteers Australia (CVA), each month we’ll give away native, drought-tolerant tree seedlings to residents and not-for-profits in the Townsville region.  CVA maintain a nursery at Rowes Bay where they grow the seedlings, so you can be assured its all about locals helping locals.

To register for the program click here.

This sustainability program is available to our clients to offset some of their own carbon emissions.   Contact 0413 212 058 for a chat.

Sustainability: Meeting the needs of the present without compromising the ability of future generations to meet their own needs. 

What Are You Doing to Make Things Better?


Townsville artists take stage in Melbourne

Townsville artists Nick Hoops and Steve Maguire have been selected to participate in the Fifty Squared Art Prize at Melbourne’s Brunswick Street Gallery. The exhibition is an open call art prize featuring works no larger than 50 x 50cm. Featuring over 500 artworks by artists of all experience levels and styles, the exhibition starts tomorrow, …